Platform / Features /
Variant model
Feature · Ingest & catalog
Reshaped per channel.
Channels disagree about variants - item groups for Google, parent-child for Amazon, flat lists elsewhere. The variant model keeps one canonical structure in the catalog and reshapes it to each channel's spec downstream.
The difference
Without GoDataFeed
With GoDataFeed
How it works
One canonical variant structure, remapped per channel downstream.
Benefits
One variant model serves every channel's format.
Linked variants stop arriving as orphaned products.
Size and color data lands in the right channel fields.
Channels that group variants get the data to do it.
Correct the structure once, downstream shapes follow.
Parent-child requirements are met from the same record.
Capabilities
Variants import as the platform structures them - parents, children, options - and stay related in the catalog.
Channel templates map the structure to each destination's model: item_group_id for Google, parentage for marketplaces, flat lists where required.
Size, color and option attributes carry through to the fields each channel expects them in.
Feature · Ingest & catalog
Keep one canonical variant structure and reshape it per channel - item groups for Google, parent-child for marketplaces, options intact everywhere.
Variant model
of six.
One variant structure, reshaped per channel.
1
Ingest the catalog whole, variants intact.
2
Fix attributes once, at catalog scale.
3
Maintained mappings for 200+ integrations, current when specs drift.
4
Catch errors before they ship, while they're free.
5
Push validated feeds on schedule, price and stock current.
6
Read every channel' feed's verdict back on one screen.
Questions
The channel template writes the shared identifier into item_group_id so Google groups the variants correctly.
The same canonical structure is reshaped into the parentage format the marketplace requires.
Yes - options like size and color flow into each channel's designated attribute fields.
Start a 14-day trial or book a demo — we'll audit your feed free and show you your diagnostics baseline.
Also in the box
needs.
Eligibility drops and sync failures to email or Slack, thresholds yours.
Every published version diffable — what changed, when, by which rule.
The same rulebook checks, run before publishing instead of after.
Each channel error mapped to its fix, linked from the row.
Weekly eligibility digest per store, for the people who don't log in.
Diagnostics data in your own BI, if that's where your team lives.