Platform / Features /
Field normalization
Feature · Ingest & catalog
Not after the fact.
Sources bring their own habits - inch marks in titles, shouting caps, mixed currencies, stray encodings. Field normalization standardizes values as data enters the catalog, so every rule and channel downstream starts from consistent fields.
The difference
Without GoDataFeed
With GoDataFeed
How it works
Units, casing, encodings and currencies standardized on entry.
Benefits
Standardization applies to every product that matches, on every import.
Malformed values get corrected before validation ever sees them.
Titles and descriptions arrive in retail case, not database case.
Downstream logic reads consistent values instead of guessing formats.
A new source's quirks get normalized the same way as the last one's.
Cleanup persists across imports instead of being redone.
Capabilities
Units, currency formats and measurements normalize to consistent forms the whole catalog shares.
ALL-CAPS titles, stray HTML and encoding artifacts get corrected by rule instead of by hand.
Rules, templates and validation all work better when the fields they read are predictable.
Feature · Ingest & catalog
Standardize units, casing, currencies and encodings as data enters the catalog - one set of cleanup rules that runs on every import.
Field normalization
of six.
Standardize units, casing, and encodings.
1
Ingest the catalog whole, variants intact.
2
Fix attributes once, at catalog scale.
3
Maintained mappings for 200+ integrations, current when specs drift.
4
Catch errors before they ship, while they're free.
5
Push validated feeds on schedule, price and stock current.
6
Read every channel' feed's verdict back on one screen.
Questions
Units, currencies, casing, encodings and character-level artifacts - the formatting drift that creeps in from different sources.
No. Normalization applies inside GoDataFeed - the source systems stay untouched.
Yes. Standardization is rule-driven, so it applies each time the catalog imports - new products included.
Start a 14-day trial or book a demo — we'll audit your feed free and show you your diagnostics baseline.
Also in the box
needs.
Eligibility drops and sync failures to email or Slack, thresholds yours.
Every published version diffable — what changed, when, by which rule.
The same rulebook checks, run before publishing instead of after.
Each channel error mapped to its fix, linked from the row.
Weekly eligibility digest per store, for the people who don't log in.
Diagnostics data in your own BI, if that's where your team lives.