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Ecommerce

Looking Ahead to the Ecommerce Marketing Landscape of 2017

To help you diversify your ecommerce portfolio, we’ve created this Ecommerce Marketing Landscape graphic. Use it to identify the channel types you want to focus on and to narrow down the channels where you want your products to appear.

Posted on 
Oct 25, 2016
  by
Bryan Falla

Read More
Ecommerce

4 Key Insights from the Shop.org Digital Summit

From awards to lectures, we have a few key insights from the Shop.org Digtital Summit to consider for the upcoming holiday season and the following year.

Posted on 
Oct 11, 2016
  by
Bryan Falla

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Walmart

What Walmart’s Acquisition of Jet.com Means for Merchants

Walmart acquired Jet.com, one of the fastest-growing ecommerce sites, earlier this month. The news comes as Walmart continues to make a big push to expand its ecommerce footprint.

Posted on 
Sep 8, 2016
  by
Bryan Falla

Read More
Ecommerce

Predictive Analytics and the Future of Ecommerce

Predictive Analytics and the Future of Ecommerce

Posted on 
Aug 26, 2016
  by
Bryan Falla

Read More
Ecommerce

5 Pro-Seller Tips to Dominate Holiday Sales

Is your product feed ready to take advantage of this annual opportunity? Use these tips and tools to make sure you are.

Posted on 
Aug 24, 2016
  by
Bryan Falla

Read More
Ecommerce

Success Beyond Amazon: Finding Alternate Routes to Ecommerce Sales

Amazon is a must, sure, but there are alternate and less competitive roads to ecommerce success.

Posted on 
Aug 17, 2016
  by
Bryan Falla

Read More
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Andrew Lolk
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All Posts

10 Simple Steps to Improving Your Ecommerce Branding

Bryan Falla
March 8, 2019
Ecommerce

How to Make the Move to Omnichannel Marketing

Bryan Falla
May 10, 2018
Ecommerce

Google Tests Product Listing Ads in Google Image Search

Bryan Falla
March 11, 2016

Classic SEO Principles That Will Revitalize Your Product Listings

Bryan Falla
March 16, 2019
Ecommerce

6 Customer Retention Strategies for Amazon

Bryan Falla
March 21, 2019
Amazon

Finding Your Audience in Ecommerce

Bryan Falla
March 24, 2016
Ecommerce

International Ecommerce: 5 Channels that Deliver a Global Audience

Bryan Falla
March 29, 2019
Ecommerce

6 Winning Strategies for Amazon Sponsored Products

Bryan Falla
March 31, 2019
Amazon

7 Key Performance Indicators for Ecommerce Marketing

Bryan Falla
April 6, 2019
Ecommerce

How to Fix Common Google Merchant Center Errors

Nicole Santoro
February 25, 2020
Google

How to Protect Online Store Data

Bryan Falla
January 10, 2025
Ecommerce

How to Add UTM Tracking to Google Shopping Campaigns

Carlos Rodriguez
March 12, 2024
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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