Product discovery is not what it used to be.

More and more, shoppers are searching for, finding, browsing and making buying decisions about products outside of merchants’ websites. Today’s online shoppers are using marketplaces as product search engines. They’re window shopping for products using image searches on Google and Pinterest. Many of them are being influenced on social networks. And millions are saving products to shopping lists using mobile shopping apps.

This creates both a challenge and an opportunity for online retailers.

If you're still following the old mantra of "If you build it, they will come" and simply relying on organic traffic to find your products on your Website, you're going to find it increasingly harder to acquire new customers and maintain sales in the future. On the other hand, if you embrace the expanding ecommerce landscape and use it to your advantage, your products will be in position to reach millions of new shoppers at all stages of the buying process.

To help you diversify your ecommerce portfolio, we’ve created this Ecommerce Marketing Landscape graphic. Use it to identify the channel types you want to focus on and to narrow down the channels where you want your products to appear.

Ecommerce Marketing Landscape for Retailers in 2017


Copy/paste to publish the infographic on your site

<img src="" alt="Ecommerce Marketing Landscape for Online Retailers in 2017"></br><a href="">Ecommerce Marketing Landscape for Online Retailers in 2017</a><br /><br />

“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”