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Google

Google Sale Events Pushes Holiday Deals to Shopping, Search & YouTube with Single Upload

Learn how Google Sale Events can maximize your holiday promotions across Shopping, Search, YouTube, and Display ads. This guide covers timing your sales for peak performance and setting up smarter holiday campaigns. Use it as your go-to resource for effective seasonal strategies.

Posted on 
Nov 16, 2024
  by
Bryan Falla
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GDPR

GDPR Compliance Guide for Ecommerce: Best Practices to Protect Customer Data and Build Trust

Learn essential GDPR compliance strategies tailored for ecommerce merchants. This guide covers best practices for managing customer consent, protecting data, and responding to breaches, helping you build trust and boost brand loyalty.

Posted on 
Nov 6, 2024
  by
Bryan Falla

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Amazon

AI-Driven Ads, Smarter Listings - How Amazon is Setting New Standards for Ecommerce

Explore how Amazon’s new AI tools are setting fresh standards in ecommerce—smarter ads, precise listings, and a shopping experience that feels custom-built. Ready to see how these innovations could give your business an edge? Read on to uncover the insights.

Posted on 
Nov 5, 2024
  by
Eliza Shehadeh

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Google

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Posted on 
Oct 23, 2024
  by
Bryan Falla

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Ecommerce

Launch on Microsoft Ads Now for Untapped Growth in 2025

Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.

Posted on 
Oct 15, 2024
  by
Carlos Rodriguez

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Data Feeds

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

Are manual product updates slowing you down? Discover how data feed automation can save you time, reduce errors, and scale your ecommerce business with ease. This article dives into the benefits and steps to automate your product listings across platforms like Amazon, Google Shopping, and eBay. Learn how automation can keep your listings accurate and up-to-date while freeing you to focus on growth.

Posted on 
Sep 27, 2024
  by
Carlos Rodriguez

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PPC vs Marketplaces: Finding Your Marketing Mix

Bryan Falla
May 17, 2021
Amazon

This Month in Ecommerce - April 2021

Giovanni Miranda
April 30, 2021
Ecommerce

2021 Google Product Data Specs Update

Giovanni Miranda
April 30, 2021
Google

This Month in Ecommerce - March 2021

Giovanni Miranda
March 31, 2021
Ecommerce

Cashing in on Snapchat's Dynamic Ads

Giovanni Miranda
April 7, 2021
Snapchat

Video Commerce Is Coming: YouTube Shopping

Giovanni Miranda
March 31, 2021
Google

4 Tips to Integrate TikTok Into Your Marketing Strategy

Giovanni Miranda
March 25, 2021
TikTok

This Month in Ecommerce - February 2021

Giovanni Miranda
February 26, 2021
Ecommerce

The New TikTok Challenge: Ecommerce

Bryan Falla
February 26, 2021
Ecommerce

This Month in Ecommerce - January 2021

Giovanni Miranda
January 30, 2021
Ecommerce

Is TikTok the Best New Platform for Ecommerce Marketers? 4 Reasons to Say Yes

Bryan Falla
February 22, 2021
TikTok

How to Optimize Your Free Google Shopping Listings

Bryan Falla
February 23, 2021
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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