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Ecommerce

The Dynamic Appeal of Social Product Ads

Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.

Posted on 
Sep 18, 2019
  by
Giovanni Miranda

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Google

Why Do Other Products Show Up for My Brand on Google Shopping?

Google tends to diversify search results as much as possible unless it’s close to 100% certain of the searcher’s intent. But there are ways to optimize for your brand. Here's how.

Posted on 
Sep 17, 2019
  by
Bryan Falla

Read More
Facebook

Optimizing Images for Dynamic Product Ads on Facebook and Instagram

When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.

Posted on 
Sep 12, 2019
  by
Giovanni Miranda

Read More
Ecommerce

SEO and PPC: Better Together

Oftentimes, retailers fail to recognize the SEO and PPC are close friends in ecommerce. But what makes them better together?

Posted on 
Sep 11, 2019
  by
Brooke Stanish

Read More
Google

Where Do My Google Ads Show Up?

Oftentimes, the distinction between ads can grow ambiguous, as does determining when and where your ads will show up. Let's clear that up.

Posted on 
Sep 10, 2019
  by
Brooke Stanish

Read More
Amazon

5 Ways Seller Central Can Improve Your Marketing Strategy

While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.

Posted on 
Aug 30, 2019
  by
Bryan Falla

Read More
Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Carlos Rodriguez
May 7, 2025
Google

How to Fix Overly Long Product Titles Using ChatGPT

Bryan Falla
April 29, 2025
AI

Smart Speakers Are Shopping for Your Customers. Can They Find You?

Carlos Rodriguez
April 24, 2025
Ecommerce

How AI Is Transforming Omnichannel Support

Carlos Rodriguez
April 17, 2025
Omnichannel

The Future of Shopping Is Personal—But It Starts with Smarter Feeds

Carlos Rodriguez
April 8, 2025
AI

How to Fix Google Merchant Center Policy Violations with AI

Bryan Falla
April 3, 2025
AI

How to market your products for free

Carlos Rodriguez
March 31, 2025
Ecommerce

Getting Pinterest Catalogs Right: How to Drive Product Visibility, Shopping Ads, and Sales

Bryan Falla
March 21, 2025
Pinterest

Managing the Intelligence Behind AI-Driven Commerce

Bryan Falla
March 17, 2025
AI

Q1 Isn’t Downtime—It’s Your Chance to Fix These 19 Ecommerce Roadblocks

Bryan Falla
March 11, 2025
Strategy

How to Fix Missing Product Attributes with ChatGPT

Bryan Falla
March 7, 2025
Product Data

Google Launches AI Lifestyle Image Generator for Product Ads

Carlos Rodriguez
March 3, 2025
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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