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Google

The Complete Guide to Optimized Google Shopping Campaigns

Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.

Posted on 
Jul 18, 2018
  by
Bryan Falla

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Google

How to Set up Shipping in Google Merchant Center

Shipping is a sore subject for many online shoppers. To put it into perspective, 66% of online shoppers have decided not to buy an item because of online shipping costs. One way to avoid this scenario when it comes to your online store is to be upfront about shipping costs from the start. Google has a list of requirements and guidelines that you’ll want to follow to ensure your setting up your shipping as accurately as possible.

Posted on 
Jul 18, 2018
  by
Nicole Santoro
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Google

How to Optimize Product Descriptions for Google Shopping

Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.

Posted on 
Jul 13, 2018
  by
Bryan Falla

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Ecommerce

7 Tips for Profitable Affiliate Program Management

Affiliate campaigns perform at their peak when they're optimized using top-of-the-funnel and mid-funnel strategies. Here's how.

Posted on 
Jul 11, 2018
  by
Adam Riemer

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Google

How to Use Customer Match for Google Shopping Campaigns

Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?

Posted on 
Jul 8, 2018
  by
Bryan Falla

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Ecommerce

How to Get Product Reviews that Increase Profits

Product reviews could make or break your ecommerce efforts. It's time you gave them their due.

Posted on 
Jul 6, 2018
  by
Bryan Falla

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Google Launches AI Lifestyle Image Generator for Product Ads

Carlos Rodriguez
March 3, 2025
Google

Threads Ads & What Ecommerce Marketers Need to Know

Carlos Rodriguez
February 27, 2025
Ecommerce

Where to Sell in 2025? The Real Differences Between Amazon, eBay, and Walmart.

Carlos Rodriguez
February 19, 2025
Ecommerce

Google's AI Overview Prefers Video: Why Your Product Pages Are Losing Search Traffic

Bryan Falla
February 14, 2025
AI

Proven Strategies to Optimize Your Meta Ads for Ecommerce Success

Carlos Rodriguez
February 10, 2025
Meta

Amazon Best Sellers Rank Explained: How It Works and How to Climb the Rankings

Eliza Shehadeh
February 5, 2025
Amazon

AI Product Discovery Is Here: Optimizing for Google's Shopping Assistant and Beyond

Bryan Falla
January 24, 2025
Google

Life After Amazon Today: Adapting to a New Era of Same-Day Fulfillment

Bryan Falla
January 7, 2025
Amazon

Preparing for AI-Driven Ecommerce: How to Optimize Product Feeds for Smarter Shopping Platforms

Bryan Falla
December 25, 2024
Ecommerce

The Future of Google Shopping Tracking: Unlocking the Potential of srsltid

Carlos Rodriguez
December 20, 2024
Google

7 Actionable Tips for Improving Your Ecommerce Customer Lifetime Value

Bryan Falla
December 18, 2024
Strategy

How Data Analytics Can Enhance Your Ecommerce Inventory Management

Bryan Falla
December 16, 2024
Inventory Management
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Featured Posts

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.
Google

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.

Shoppers are asking better questions, and Google’s AI is answering with product suggestions pulled straight from your feed. In this post, we break down what’s changed—and how to make sure your listings show up when it matters.

Carlos Rodriguez
June 3, 2025
Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
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