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Ecommerce

Why Ratings/Reviews Matter to Google and Amazon

In the age of ecommerce, online reviews matter big time. They can sway a customer’s buying decision--for better or for worse. And if you don’t think that shoppers take these stranger’s opinions seriously, think again. A whopping 85% of consumers trust online reviews as much as personal recommendations.

Posted on 
Sep 14, 2018
  by
Nicole Santoro
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Amazon

What is the Buy Box?

Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.

Posted on 
Sep 12, 2018
  by
Nicole Santoro
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Amazon

FBA vs. FBM: What Should I Choose?

The goal of just about every Amazon seller is to increase sales and earn profits. And to do that, sellers have to pay close attention to all aspects of their business when making decisions. One of these decisions has to do with fulfillment.

Posted on 
Sep 12, 2018
  by
Nicole Santoro

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Amazon

What is FBA?

Amazon sellers have a lot on their plate. They have to decide what products to sell, create the actual product listing and run their business outside of Amazon. Add shipping and fulfillment in there and it can get exhausting. That’s where Fulfillment by Amazon (FBA) comes in. It’s the alternative option to Fulfillment by Merchant (FBM) that can save sellers time to focus on other areas of their business.

Posted on 
Sep 10, 2018
  by
Nicole Santoro

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Houzz

Houzz Marketplace: Improving Your Seller Score

For those selling home decor products through the Houzz marketplace, this can be achieved by obtaining a high Seller Score. To help you do so, we've outlined what goes into the Houzz Seller Score along with some tips on revamping your score before the holiday season is in full swing.

Posted on 
Sep 6, 2018
  by
Nicole Santoro

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Google

Why You Should Check Google Merchant Center Diagnostics Regularly

Getting a product feed ready for Google Shopping takes some work. After you set it up, you have to submit it to Merchant Center and resolve any errors that may prevent it from going live. But once you finally have the perfect, error-free feed, you can’t simply put it on an automated submission schedule and expect the sales to magically roll in.

Posted on 
Sep 3, 2018
  by
Nicole Santoro

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Trevor George
Dennis Yu
Nicole Santoro
Lin Grosman
Giovanni Miranda
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5 Tips for Effective Product Images

Giovanni Miranda
February 24, 2021
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Ecommerce

Google Introduces Images for Shopping Ads

Bryan Falla
March 8, 2019
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Top 8 Mistakes Made When Selling on Amazon

Giovanni Miranda
March 15, 2019
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How to Sell on Google Shopping

Bryan Falla
March 18, 2019
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15 Reasons Amazon Will Ban You—And How to Avoid Them [Infographic]

Giovanni Miranda
March 19, 2019
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Amazon

Why Walmart Should Be Your Next Marketplace

Giovanni Miranda
May 11, 2021
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Walmart

4 Amazon Seller Central Tips That Will Boost Your Sales

Giovanni Miranda
April 3, 2019
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Getting Started with Seller Central in 6 Simple Steps

Giovanni Miranda
April 4, 2019
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5 Ways Seller Central Can Improve Your Marketing Strategy

Bryan Falla
August 30, 2019
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This Is Why Your Shopping Ads Aren't Showing Up on Google

Bryan Falla
April 11, 2019
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How to Become a Shipping Expert Using Seller Central

Lin Grosman
April 12, 2019
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Amazon

Common Fulfillment Mistakes on Amazon Seller Central

Giovanni Miranda
April 17, 2019
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Amazon
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