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Ecommerce

Why Ratings/Reviews Matter to Google and Amazon

In the age of ecommerce, online reviews matter big time. They can sway a customer’s buying decision--for better or for worse. And if you don’t think that shoppers take these stranger’s opinions seriously, think again. A whopping 85% of consumers trust online reviews as much as personal recommendations.

Posted on 
Sep 14, 2018
  by
Nicole Santoro
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Amazon

What is the Buy Box?

Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.

Posted on 
Sep 12, 2018
  by
Nicole Santoro

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Amazon

FBA vs. FBM: What Should I Choose?

The goal of just about every Amazon seller is to increase sales and earn profits. And to do that, sellers have to pay close attention to all aspects of their business when making decisions. One of these decisions has to do with fulfillment.

Posted on 
Sep 12, 2018
  by
Nicole Santoro
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Amazon

What is FBA?

Amazon sellers have a lot on their plate. They have to decide what products to sell, create the actual product listing and run their business outside of Amazon. Add shipping and fulfillment in there and it can get exhausting. That’s where Fulfillment by Amazon (FBA) comes in. It’s the alternative option to Fulfillment by Merchant (FBM) that can save sellers time to focus on other areas of their business.

Posted on 
Sep 10, 2018
  by
Nicole Santoro

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Houzz

Houzz Marketplace: Improving Your Seller Score

For those selling home decor products through the Houzz marketplace, this can be achieved by obtaining a high Seller Score. To help you do so, we've outlined what goes into the Houzz Seller Score along with some tips on revamping your score before the holiday season is in full swing.

Posted on 
Sep 6, 2018
  by
Nicole Santoro

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Google

Why You Should Check Google Merchant Center Diagnostics Regularly

Getting a product feed ready for Google Shopping takes some work. After you set it up, you have to submit it to Merchant Center and resolve any errors that may prevent it from going live. But once you finally have the perfect, error-free feed, you can’t simply put it on an automated submission schedule and expect the sales to magically roll in.

Posted on 
Sep 3, 2018
  by
Nicole Santoro

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All Posts

9 Must-Have Features to Look for in an Amazon Listing Tool

Bryan Falla
October 20, 2017
Amazon

The 7 Essential Elements of a Product Listing Ad

Nicole Santoro
October 23, 2017
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Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions

Nicole Santoro
October 31, 2022
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Google Shopping Best Practice Strategies & Strategies for Success

Lin Grosman
November 16, 2017
Google

7 Things Your eBay Feeds Must Have

Bryan Falla
December 15, 2017
eBay

10 Things You DON’T Have To Do Anymore With GoDataFeed

Bryan Falla
December 28, 2017
GoDataFeed

How to Use Google Shopping to Create Customer Lifetime Value

Bryan Falla
January 4, 2018
Google

Google Shopping PLA Title Optimization & Templates

Nicole Santoro
January 12, 2018
Google

The Future of Ecommerce, 2018 and Beyond

Bryan Falla
January 18, 2018
Ecommerce

Channel Specific Title Optimization Formulas

Nicole Santoro
January 17, 2018
Ecommerce

How to Optimize Your Google Shopping Images

Nicole Santoro
February 16, 2018
Google

2018 Ecommerce Landscape

Giovanni Miranda
February 19, 2018
Ecommerce
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