Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.

Posted on 

Jun 13, 2025

  by

Carlos Rodriguez

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Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Posted on 

Jun 10, 2025

  by

Carlos Rodriguez

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Broken or outdated schema can quietly suppress your products in search. This guide shows how to diagnose and fix common structured data issues using ChatGPT.

Posted on 

Jun 9, 2025

  by

Bryan Falla

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Meta is retiring native checkout on Facebook and Instagram. For ecommerce brands, that means Shops are going full “link in bio.” This post breaks down what’s changing, what to fix in your product feeds, and how to turn this shift into an advantage before the August cutoff.

Posted on 

Jun 5, 2025

  by

Bryan Falla

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Shoppers are asking better questions, and Google’s AI is answering with product suggestions pulled straight from your feed. In this post, we break down what’s changed—and how to make sure your listings show up when it matters.

Posted on 

Jun 3, 2025

  by

Carlos Rodriguez

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Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Posted on 

May 7, 2025

  by

Carlos Rodriguez

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