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Available on demand

Advanced Google Shopping Feed Optimization Masterclass

Omnitail's Matt Stover walks through the feed rules, campaign structure, and listing tactics that pull more impression share and ROAS out of Google Shopping.

Available on demand

Matt Stover, Omnitail

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What you'll learn

In this session.

Feed data — visibility and impression share

  • Overcoming data quality issues
  • Using GoDataFeed rules to enhance data
  • Adding installment pricing
  • Find-and-replace rules in product feeds

Campaign structure — efficiency and ROAS

  • Presenting all variants
  • Merging additional values with the feed
  • Solving mixed performance within ad groups
  • Manipulating spend

Listings — conversion

  • Segmenting ad groups
  • Segmenting top sellers vs. poor performers
  • Best practices for segmentation
  • Optimizing product titles

Put it into practice.

Start a free trial and apply what you learned to your own feed.

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One product source. Clean, compliant listings on every destination — kept current automatically.

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