Advanced Google Shopping Feed Optimization Masterclass
Get advanced Google Shopping feed, campaign and product listing optimization techniques from Omnitail's resident Google Shopping feed expert Matt Stover.
What you’ll learn:
Uncover sophisticated strategies for optimizing your Google Shopping feed data to improve product visibility and impression share.
- Overcoming data quality issues
- Using GoDataFeed rules to enhance data
- Adding installment pricing
- Find and replace rules in product feeds
Master advanced tactics for structuring and refining your Google Shopping campaigns for maximum efficiency and return on ad spend (ROAS).
- Presenting all variants
- Merging additional values with the feed
- Solving mixed performance within ad groups
- Manipulating spend
Gain expert insights into enhancing individual product listings to stand out in a competitive marketplace and drive higher conversion rates.
- How to segment ad groups
- How to segment top sellers vs poor performance
- Best practices for segmentation
- How to optimize product titles