The overlooked auction
Microsoft enforces its own spec, taxonomy and identifiers. Merchants who assume their Google file will just work find out at ingestion - or worse, in quiet underperformance nobody investigates.
Fields and formats built to Microsoft Merchant Center requirements, not recycled from Google.
GTINs and MPNs validated so products match Bing's shopping results correctly.
The fields Bing's matching reads, populated by rule across the catalog.
Scheduled updates keep listings aligned with what your store charges and can sell.
How it works
01
Your catalog imports automatically with variants, pricing and inventory.
02
A maintained template covers Merchant Center requirements; your rules refine the details.
03
Validated pushes run on schedule with feed health tracked in one dashboard.
1
catalog behind Bing, Google and every engine you list on.
40+
channels one connection can feed.
0
assumptions that a Google file passes Microsoft ingestion.
Questions, answered
Can I reuse my Google feed?
You reuse the catalog, not the file. Microsoft's spec differs in fields and formats - GoDataFeed outputs a version built for it.
What blocks Bing listings?
Missing identifiers, malformed fields and taxonomy mismatches. Pre-push validation catches them before ingestion does.
How current is price and stock?
As current as your schedule - both can refresh more often than the full catalog.
Other AI agents
Light closer. Renders for AI agent type only, which spends its dark beat on the hero.