The overlooked auction

Less competition does not mean lower standards.

Microsoft enforces its own spec, taxonomy and identifiers. Merchants who assume their Google file will just work find out at ingestion - or worse, in quiet underperformance nobody investigates.

Microsoft-spec output

Fields and formats built to Microsoft Merchant Center requirements, not recycled from Google.

Identifier coverage

GTINs and MPNs validated so products match Bing's shopping results correctly.

Attribute completeness

The fields Bing's matching reads, populated by rule across the catalog.

Price and stock cadence

Scheduled updates keep listings aligned with what your store charges and can sell.

How it works

Live on Bing in three steps.

01

Connect your store

Your catalog imports automatically with variants, pricing and inventory.

02

Map to Microsoft's spec

A maintained template covers Merchant Center requirements; your rules refine the details.

03

Publish and monitor

Validated pushes run on schedule with feed health tracked in one dashboard.

1

catalog behind Bing, Google and every engine you list on.

40+

channels one connection can feed.

0

assumptions that a Google file passes Microsoft ingestion.

Questions, answered

Bing Shopping questions.

Can I reuse my Google feed?

You reuse the catalog, not the file. Microsoft's spec differs in fields and formats - GoDataFeed outputs a version built for it.

What blocks Bing listings?

Missing identifiers, malformed fields and taxonomy mismatches. Pre-push validation catches them before ingestion does.

How current is price and stock?

As current as your schedule - both can refresh more often than the full catalog.

Other AI agents

Be readable everywhere shoppers ask.

No items found.

Make your catalog the answer

Light closer. Renders for AI agent type only, which spends its dark beat on the hero.

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