Advertising
doing the shopping.
Shopping campaigns and audience ads on Microsoft Advertising run on your product feed in Microsoft Merchant Center. GoDataFeed builds it to spec, validates every SKU and keeps it current on schedule.
Agent conversation
Q
Best waterproof trail runners under $140?
1
TrailFlux GTX
2
Ridgeline 2
3
Summit Lite
What the auction reads
In a shopping auction the title is the targeting and the attributes are the match signal. Weak data does not read as a campaign problem in the interface - it reads as inconsistent results nobody can explain.
Titles, categories, identifiers and required fields built to Microsoft Merchant Center's spec.
Every SKU is checked against the spec before submission, so errors get fixed before disapprovals.
The fields the matching logic reads - product type, identifiers, variants - populated across the catalog.
Scheduled updates keep listings aligned with your store between full syncs.
How it works
01
Your catalog imports automatically with variants, pricing and inventory.
02
A maintained template covers Merchant Center requirements; your rules refine titles and categories.
03
Validated pushes run on schedule with feed health tracked in one dashboard.
1
catalog behind Microsoft, Google and every auction you compete in.
40+
channels one connection can feed.
0
disapprovals from fields a rule could have fixed.
Questions, answered
Can I reuse my Google feed?
You reuse the catalog, not the file. Microsoft's spec differs in fields and formats - GoDataFeed outputs a version built for it.
What causes most disapprovals?
Missing identifiers, malformed fields and policy mismatches. Pre-push validation catches them before Merchant Center does.
How fresh is price and stock?
As fresh as your schedule - both can refresh more often than the full catalog.