Shopping engine
your site makes the sale.
Shop Direct puts products Amazon doesn't sell into its search results and Rufus answers, then links shoppers to your site to buy. GoDataFeed supplies the catalog, price and stock behind those listings, synced on your schedule.
Feed vs crawl
A crawl reads whatever your product pages show when Amazon visits, and it may blend your copy with your resellers’. A feed sends your titles, attributes, identifiers, images, price and stock directly, including details your pages never display, on the sync schedule you set. Amazon works from the products you choose, described your way and priced as of your last sync, not its last visit.
Rufus answers shopper questions from listing data. Rules fill in materials, dimensions, use cases and specs across the catalog, so your products match specific requests.
Shop Direct shows products Amazon doesn't sell in its own store. Rules decide which SKUs go: DTC exclusives, bundles, bulky items marketplace fees never covered.
Where Buy for Me applies, Amazon's agent places the order on your site, and stale stock becomes an order you can't fill. Price and stock sync on the schedule you set, so listings match what's on the shelf.
Amazon kept the Shop Direct feed format close to Google Shopping's. The catalog mapping and global rules behind your Google feed build this one too, so one fix carries to both.
How it works
01
Your catalog imports from your store platform with variants, images, price and inventory.
02
Map to the Shop Direct template, filter the SKUs you want Amazon to show and set how often price and stock sync.
03
Your GoDataFeed account team activates the Shop Direct destination for U.S. merchants. Amazon decides placement; you adjust rules as clicks show which SKUs earn their spot.
400,000+
merchants were already in Shop Direct by March 2026, per Amazon.
$0
to take part today, with no referral fee on Buy for Me orders, per Amazon.
5–15 min
the fastest sync schedule you can set, so Amazon shows the price and stock you have now.
Questions, answered
Will Amazon use my data to compete with me?
Amazon says it doesn't collect data on how shoppers behave on your site after a Shop Direct click. It also bars using Buy for Me transaction data for sourcing, inventory or pricing decisions in its own store, including its private brands. Your rules decide which SKUs the feed sends at all.
How do I see what Shop Direct sends me?
Amazon adds utm_source=AMZN_US_ShopDirect to Shop Direct links, so sessions, orders and revenue show up under that source in GA4 or your store's reports. Set its revenue per session against your paid channels to decide which SKUs stay in the feed.
What happens when Buy for Me places an order?
It comes through your own checkout, placed by Amazon's agent with the shopper's saved address and payment. Amazon may assign each order a unique forwarding email, so your confirmations and tracking reach the shopper. You ship, handle returns and own the customer service.
GoDataFeed optimizes, enriches, validates, and keeps your product data in sync across Google, Meta, marketplaces, and AI shopping.
