Retargeting
Your feed decides which version.
AdRoll's dynamic ads rebuild each product from your feed - image, price, availability - at serve time. GoDataFeed keeps that data current and spec-correct, so the second impression matches the store.
Why it matters
What it rewards
What it needs from your feed
Thirty minutes, live, on your data — the mapping, the rules, the validations, the fix list. Or watch the demo tour first: the recorded version, no meeting required.
What the ad renders
The shopper saw the product once. The retargeting ad shows it again - at whatever price and stock status your feed last reported. Stale data turns your warmest audience into your most expensive bounce.
Scheduled updates keep rendered ads aligned with what your store charges and can sell.
Image rules enforce the formats dynamic templates expect, so creative renders without gaps.
Product URLs validated on every sync, so clicks land on live pages.
Titles, categories and identifiers formatted to AdRoll's dynamic-ads spec.
How it works
01
Your catalog imports automatically with pricing, inventory and imagery.
02
A maintained template handles the dynamic-ads fields; rules handle exceptions.
03
Price and availability refresh automatically between full catalog pushes.
1
catalog behind every retargeting network you run.
60+
channels one connection can feed.
0
warm clicks wasted on products you cannot sell.
Questions, answered
What data do AdRoll dynamic ads use?
Titles, images, prices, availability, URLs and identifiers from your feed - formatted to spec and validated before push.
Why is freshness critical for retargeting?
The ad renders from your data at serve time. A lagging feed contradicts your store exactly when intent peaks.
How often can the feed update?
On your schedule, with price and stock refreshing more often than the full catalog.
Go deeper
At a glance
Type
Channel
Connection
Feed format
Refresh
Order sync
No
Plan
Identity key
Before you start
Note
GoDataFeed optimizes, enriches, validates, and keeps your product data in sync across Google, Meta, marketplaces, and AI shopping.
