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warning UNDER_PERFORMING_ITEM_REMOVED

Under-Performing Item Unpublished

What this means

Walmart's biannual catalog audit removed the item due to no sales within the look-back window. Substantial listing improvements required before relisting; repeated removals can permanently delete the SKU.

Why this happens

Walmart Seller Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls