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critical PROHIBITED_PRODUCT

Item is Prohibited or Restricted

What this means

The item falls under Walmart's prohibited or restricted products policy and cannot be sold on the marketplace. Continued submission attempts can result in account warnings.

Why this happens

Walmart maintains a Prohibited Products List covering weapons, hazardous materials, drugs and supplements, adult content, surveillance gear, recalled items, and offensive merchandise. Restricted categories (firearms accessories, alcohol, baby formula) require pre-approval. Automated and manual review flags items by title, description, GTIN, or category mapping.

How to fix it

  1. Review the full Prohibited Products policy in Seller Help
  2. Remove the SKU from your feed if outright prohibited
  3. For restricted categories, apply via the category approval form
  4. Reword titles that triggered keyword flags if the item is allowed
  5. Submit a policy clarification ticket for ambiguous cases

Common pitfalls