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warning PRICE_PARITY_NOT_SATISFIED

Price Parity Not Satisfied

What this means

Your price (including shipping) is meaningfully higher than the same item on a competing site. Walmart suppresses or unpublishes the offer until price parity is restored.

Why this happens

Walmart Seller Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls