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warning IMAGE_BACKGROUND_FAIL

Main Image Background Not White

What this means

The main product image does not have a pure white (RGB 255,255,255) background. Walmart flagged the image and will not enable zoom or use it in marketing slots.

Why this happens

Walmart requires the primary image to show only the product on a pure white background, with no text, watermarks, props, or lifestyle context. Off-white, gray, transparent, or photographed-on-fabric backgrounds fail automated checks. Additional images can show lifestyle context, but the main must be isolated.

How to fix it

  1. Edit the main image to use pure white RGB 255,255,255 background
  2. Remove watermarks, logos, and overlay text
  3. Move lifestyle shots to image positions 2 through 8
  4. Re-export at 2000x2000 PNG or JPG
  5. Re-upload via Image URL field and reprocess

Common pitfalls