← All disapproval codes
warning Title exceeds character limit

Product title is over the 60 character maximum

What this means

Your product title is longer than TikTok Shop's character cap. Titles must be concise and fit within the platform's display constraints.

Why this happens

TikTok Shop enforces a tight title length (typically 60 characters for US, 34 in some markets) so product names render cleanly in mobile feed cards. Sellers porting Amazon-style titles stuffed with keywords, sizes, and color variants commonly overflow this limit. The system truncates and then rejects rather than display a malformed title.

How to fix it

  1. Trim the title to fit within the character limit for your region.
  2. Lead with brand and core product noun, then one differentiator.
  3. Move sizes, colors, and pack counts to variant attributes instead.
  4. Resubmit after editing.

Common pitfalls