Title exceeds 150 character catalog limit

For TikTok Ads Catalog products, titles longer than 150 characters are truncated or rejected. (Shop listings use a higher 200 character limit.)

TikTok Shop / TikTok Catalog Manager validates titles against character limits, casing rules, and content policies — promotional language, all-caps, special characters, or keyword-stuffed titles are rejected.

1. Trim title to the channel's character limit (most: 150–200 chars).
2. Use Title Case — capitalize first letters of major words, not entire words. Remove ALL CAPS phrases.
3. Remove promotional language: 'SALE', 'Best Quality', 'Free Shipping', 'Buy Now', etc.
4. Format consistently: Brand + Model + Key Specs + Color/Size + Pack.
5. Re-submit; title updates typically propagate within 1–4 hours.

• Smart quotes from Word/Docs — Unicode chars often fail title validation
• Repeating brand name multiple times — flagged as keyword stuffing