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critical title_contains_promotional_text

Title contains promotional text

What this means

TikTok Shop blocked the listing because the product title includes promotional language — "SALE", "Free Shipping", "Best Deal", "50% OFF", or similar. Titles must describe the product, not market it.

Why this happens

Marketing teams often inject sale callouts into titles to boost CTR. TikTok's content rules forbid this — promotional language belongs in promotion attributes, not titles.

How to fix it

  1. Strip promotional words from the title. Keep brand, product name, key attributes (size, color), and material.
  2. Move sale information to TikTok's dedicated promotion attributes — discounts there will display correctly without violating policy.
  3. Resubmit; TikTok validates titles within minutes of upload.

Common pitfalls