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critical Prohibited claims in description

Description includes medical, miracle, or unverifiable claims

What this means

Your product description makes claims TikTok bans, such as curing diseases, guaranteed weight loss, or 'FDA approved' without proof. These trigger automatic rejection.

Why this happens

TikTok Shop prohibits unsubstantiated health, safety, and performance claims to comply with FTC rules and avoid platform liability. Common triggers include words like 'cure,' 'treat,' 'heal,' '100% effective,' 'FDA approved,' 'doctor recommended,' and weight-loss numbers. Beauty, supplement, and wellness sellers most often migrate Amazon copy that walked the line and find TikTok stricter.

How to fix it

  1. Audit description for banned claims (cure, treat, heal, guaranteed, FDA approved).
  2. Replace with descriptive, non-medical language about features.
  3. Remove unverifiable percentages and timelines.
  4. Resubmit with the cleaned copy.

Common pitfalls