← All disapproval codes
critical LISTING_REDIRECTS_SHOPPERS_OFF

Listing redirects shoppers off-platform

What this means

Including QR codes, external URLs, contact info, or social handles to drive traffic off TikTok is grounds for rejection and possible shop penalty.

Why this happens

TikTok Shop / TikTok Catalog Manager flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls