← All disapproval codes
warning LANDING_PAGE_NOT_MOBILE_OPTIMI

Landing page not mobile optimized

What this means

Sites that render poorly on mobile, with broken layout or unusable buttons, fail TikTok's destination quality check and the linked products are paused.

Why this happens

TikTok Shop / TikTok Catalog Manager validates landing-page URLs for crawlability, format, and uniqueness. Common triggers: invalid characters, relative paths, missing protocol, redirect chains, or hostnames that don't resolve.

How to fix it

  1. Test the URL in a private/incognito browser — if it doesn't load instantly, the channel can't load it either.
  2. Confirm protocol is `http://` or `https://`. Most channels prefer HTTPS.
  3. URL-encode special characters (spaces → %20, ampersands → %26).
  4. Eliminate redirect chains — most channels allow max 2 redirects.
  5. Remove user-specific tracking parameters from product URLs.

Common pitfalls