The primary image contains text, logos, watermarks, or promotional badges. TikTok requires clean product photos on a white background with no overlays.
TikTok's image policy mandates a pure product shot in the main image slot to keep the in-app browse experience consistent. Watermarks from photographers, third-party retailer logos, sale badges, and Amazon-style infographics all violate the rule. Image classifiers detect both text pixels and logo shapes, so even small corner watermarks cause rejection.