← All disapproval codes
critical FEED_COLUMN_COUNT_MISMATCH_WIT

Feed column count mismatch with header

What this means

Rows have a different number of columns than the header line, usually from unescaped commas or tabs. The whole feed import is rejected.

Why this happens

Specific issue affecting how TikTok Shop / TikTok Catalog Manager processes your product data — see the linked official article for the exact mechanism and fix.

How to fix it

  1. Open the linked TikTok Shop / TikTok Catalog Manager help article for the specific resolution steps.
  2. Identify which products are affected via Seller Center / Ads Manager → Catalog → Diagnostics.
  3. Make the necessary corrections in your product data feed.
  4. Re-upload the corrected feed and verify the issue clears in the next processing cycle (typically 4–24 hours).

Common pitfalls