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critical IP infringement / counterfeit suspected

Product flagged as potential counterfeit or IP violation

What this means

TikTok suspects this listing infringes a trademark, copyright, or design right. This includes unauthorized resale of brand-name items and replicas.

Why this happens

TikTok Shop runs proactive IP enforcement plus rights-holder reporting. Common triggers include selling Nike, Apple, or Disney items without brand authorization, using protected logos in images, listing 'inspired by' or replica fragrances, and using brand keywords on generic items. A single complaint or detection can suspend the SKU and put the seller account at risk.

How to fix it

  1. Stop selling the product immediately to avoid account penalty.
  2. Gather brand authorization letters or invoices proving authentic supply.
  3. Submit the IP appeal in Seller Center with documentation attached.
  4. If unauthorized, remove the listing permanently and avoid re-uploading.

Common pitfalls