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critical TOBACCO_E_CIGARETTES_AND_VAPIN

Tobacco, e-cigarettes, and vaping products

What this means

Snap disallows the depiction or sale promotion of tobacco, e-cigarettes, vapes, and related accessories. The narrow exception is public-health messaging or smoking-cessation campaigns reviewed in advance.

Why this happens

Snap Catalog Manager flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls