Title exceeds 255 characters

Snapchat caps product titles at 255 characters. Titles longer than that get truncated in display and can trigger a warning that demotes the product in catalog ranking.

Long titles often come from auto-generated SKU descriptions where every spec is concatenated (brand + product + size + color + material + collection + year). Some platforms also include the full breadcrumb path in the title field by default.

1. Audit titles longer than 255 characters and identify the source pattern.
2. Restructure: lead with brand and product name, drop the rest into the description.
3. Keep the keyword shopper would actually type within the first 75 characters.
4. Apply a feed transformation that truncates at the last full word before the limit.
5. Re-ingest and confirm the warning clears.

• Using SEO meta-titles (often 200+ chars) directly as catalog titles
• Repeating the brand 3-4 times across title and description