← All disapproval codes
critical missing_required_attribute

Missing required attribute

What this means

Snapchat Catalogs needs id, title, description, image_link, link, price, and availability for every product. Missing any one disapproves the listing.

Why this happens

Lean feeds carried over from other channels often skip Snapchat-specific minimums.

How to fix it

  1. Verify all 7 required fields are populated for every product: id, title, description, image_link, link, price, availability.
  2. Use Snapchat Catalog Manager to review which products are blocked and why.
  3. Resubmit; Snapchat re-validates within 1–4 hours.

Common pitfalls