Description exceeds 5,000 characters

Snapchat caps product descriptions at 5,000 characters. Longer descriptions get truncated and the row is flagged as a quality warning.

Long-form storytelling brand pages often dump the entire landing-page copy into the description field. Some PIMs also append every spec table, return policy, and FAQ as one massive blob.

1. Identify rows where description length exceeds 5,000 characters.
2. Trim to the first 2-3 paragraphs - keep the value prop and key specs.
3. Strip HTML tags rather than letting them count toward the character total.
4. Move return-policy and FAQ content out of the description and onto the landing page.
5. Re-upload and verify the warning resolves.

• Counting visible characters but missing the HTML tags that pad the limit
• Including legal disclaimers in every product description