Product link returns error or 404

Snapchat's catalog crawler tried to load your product URL and received a 404, 5xx, or redirect loop. Products with broken links are removed from distribution until the URL works.

Common causes: products were deleted on the source site without removing them from the feed, URLs migrated when the CMS changed, country-restricted URLs blocked Snapchat's crawler IP, or staging URLs accidentally shipped to production. Snapchat treats link health as a strict quality signal.

1. Run a link checker against every URL in your Snapchat feed and list non-200 responses.
2. Remove discontinued products from the feed rather than leaving dead links.
3. If the issue is a CMS migration, set up 301 redirects from old URLs to new ones.
4. Whitelist Snapchat's crawler in any geofence or bot-protection rule.
5. Resubmit and verify the products show as approved within a few hours.

• Bot protection that drops Snapchat's user agent while letting Googlebot through
• Country-locked storefronts that 403 international crawlers
• Trusting a sitemap that hasn't been refreshed since the last platform migration