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warning BRAND_VALUE_REJECTED

Brand value rejected

What this means

CAT_VALIDATION_ERROR_BRAND_INVALID indicates the brand attribute is empty, too long, or contains disallowed content like store names, generic descriptors, or promotional text. Snap requires the actual manufacturer brand and rejects placeholders such as 'Generic' or 'No Brand'.

Why this happens

Snap Catalog Manager's product schema has format and value rules per attribute. This issue is typically: missing a required attribute for the category, an invalid enum value (e.g., 'XL' submitted where 'M, L, XL' is the valid set), out-of-range numbers, or attributes that conflict across the feed.

How to fix it

  1. Look up the affected attribute in Snap Catalog Manager's product data spec.
  2. Check whether the attribute is REQUIRED vs RECOMMENDED for your product category.
  3. For enum-style attributes (gender, age_group, condition), use ONLY documented values exactly (case-sensitive).
  4. For free-text attributes, stay within the character limit and avoid promotional language.
  5. Re-submit and check the next processing cycle.

Common pitfalls