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critical ALCOHOL_AD_MISSING_AGE_TARGETI

Alcohol ad missing age targeting or warning

What this means

Alcohol catalog ads are rejected without correct minimum-age targeting (18-25 depending on country) and a visible responsibility statement such as 'Please drink responsibly'. Targeting prohibited markets (e.g., Saudi Arabia, UAE, Turkey) also blocks delivery.

Why this happens

Snap Catalog Manager flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls