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critical ADULT_PRODUCTS_TARGETING_MINOR

Adult products targeting minors

What this means

Adult-oriented catalog products that lack adult=yes labelling or appear in audiences containing users under 18 are rejected immediately. Snap's primary audience skews young, so age-gating is enforced strictly.

Why this happens

Snap Catalog Manager flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls