Missing title

Pinterest cannot publish a product without a title. Error 106 fires for any row where the title field is empty or null, and those rows never reach the catalog.

The title column was either left blank in the source export, the column header was misnamed (Pinterest expects 'title' exactly, not 'name' or 'product_name'), or upstream PIM logic stripped the value when joining variants. Pinterest treats title as a hard-required attribute alongside id, link, image_link, description, price, and availability.

1. Open the data source preview in Pinterest Catalog Manager and filter rows where title is empty.
2. Trace the missing values back to your PIM or e-commerce platform and populate them at the source.
3. Confirm the column header is exactly 'title' (lowercase) for CSV/TSV or <g:title> for XML.
4. Keep titles under 500 characters, lead with the product name, and avoid all caps.
5. Re-upload the feed and recheck the diagnostics tab within 4-6 hours.

• Mapping a 'short_name' field that is intentionally blank for variants
• Submitting an XML feed where title is wrapped in CDATA but the closing tag is malformed
• Letting Excel auto-trim a long title down to whitespace