Missing price

Pinterest cannot publish a product without a price. Error 151 fires when the price field is blank; the row is dropped from ingestion until you populate a value.

Most often the price column is unmapped, or specific products have a $0 or null price because they are configured as 'call for quote' on the source site. Pinterest also rejects rows that include a currency without a numeric value, or a numeric value with no currency code.

1. Filter rows where price is empty or zero and inspect them in your PIM.
2. Format prices as '19.99 USD' (number plus space plus three-letter ISO currency).
3. Exclude 'call for quote' products from the Pinterest feed entirely.
4. Avoid using comma decimal separators when targeting USD/GBP markets.
5. Re-upload the feed and confirm error 151 clears.

• Submitting price as a number with no currency code - Pinterest requires both
• Leaving sale_price populated but price blank - both fields have specific roles
• Letting Excel reformat 19.99 as a date or percentage