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critical 110

Missing link URL

What this means

Pinterest requires a destination link for every product. Error 110 fires when the link field is empty, and the row is dropped from ingestion since Pinterest has nowhere to send shoppers.

Why this happens

The link column was unmapped, the e-commerce platform stores the URL slug instead of the absolute URL, or a transformation rule produced a blank link for products that lack a public-facing landing page (drafts, hidden SKUs, or out-of-region items).

How to fix it

  1. Filter the feed for rows where link is blank and inspect them at source.
  2. Confirm the link is an absolute https URL, not a relative path.
  3. Exclude unpublished or hidden products from the feed entirely rather than leaving the link blank.
  4. Make sure UTM parameters are appended after the canonical URL, not in place of it.
  5. Resubmit and watch error 110 clear within the next ingestion.

Common pitfalls