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critical 111

Missing image_link

What this means

Pinterest needs a working image URL for every product. Error 111 fires when the image_link field is missing entirely; the row is dropped from ingestion.

Why this happens

Pinterest is image-first, so image_link is non-negotiable. Most often this is a feed mapping mistake - the source platform stores images in a 'photo' or 'media' column that was not mapped to image_link. For variant-level feeds, only the parent SKU sometimes has an image while children inherit nothing.

How to fix it

  1. Audit your feed for any row with a blank image_link.
  2. Confirm column mapping: the header must be exactly 'image_link' (CSV) or <g:image_link> (XML).
  3. For variants without a unique image, fall back to the parent product image rather than leaving the field blank.
  4. Verify the URL returns HTTP 200 with a valid Content-Type of image/jpeg or image/png.
  5. Re-upload and watch for the 111 count to drop to zero.

Common pitfalls