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critical 142

Item link exceeds 511 characters

What this means

Pinterest caps the link field at 511 characters. Error 142 fires when a URL is longer, usually because of bloated UTM parameters or session tokens, and the row is blocked.

Why this happens

Marketing teams often pile on tracking parameters (utm_source, utm_campaign, gclid, fbclid, affiliate IDs, A/B-test cookies) until the URL crosses the limit. The same can happen when product URLs include long category breadcrumbs or unique session IDs that should never have made it into a feed.

How to fix it

  1. Identify rows where length(link) exceeds 511 characters.
  2. Strip non-essential tracking - keep only utm_source, utm_medium, utm_campaign at most.
  3. Move shopper-specific session IDs out of the catalog URL and into post-click tracking.
  4. Use a URL shortener only when it preserves the canonical destination.
  5. Resubmit the feed and confirm error 142 clears.

Common pitfalls