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critical ITEM_ID_EXCEEDS_127_CHARACTERS

Item ID exceeds 127 characters

What this means

The id value for a product is longer than the 127-character limit, so the row is skipped during ingestion.

Why this happens

Pinterest Catalogs uses identifiers (GTIN, MPN, brand, SKU) to match catalog records. Issues come from invalid format (non-numeric in a GTIN field), brand-GTIN mismatches in GS1's database, duplicate IDs across SKUs, or missing required identifiers for the category.

How to fix it

  1. Verify GTIN ownership using GS1 GEPIR (https://gepir.gs1.org) — confirms which brand legitimately owns the code.
  2. Strip non-numeric characters from GTINs: no dashes, no letters, no spaces.
  3. Check ID lengths: UPC = 12 digits, EAN-13 = 13 digits, ISBN-13 = 13 digits starting 978/979.
  4. If your product is private-label without a real GTIN, request the channel's GTIN exemption process rather than fabricating one.
  5. Re-submit; new identifiers take 24–72 hours to propagate.

Common pitfalls