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critical 104

Improperly formatted image_link URL

What this means

Pinterest received an image_link value but cannot parse it as a valid URL. Error 104 blocks the row from publishing.

Why this happens

Common breaks include relative paths (/img/abc.jpg), missing protocols (www.example.com/abc.jpg), spaces in the URL, unescaped special characters, and image URLs accidentally wrapped in quotes inside a CSV. URLs with multiple http:// or https:// prefixes also fail validation.

How to fix it

  1. Verify every image_link starts with https:// (preferred) or http://.
  2. URL-encode any spaces or special characters - replace spaces with %20.
  3. Strip surrounding quotes that may have leaked from a CSV serializer.
  4. Make sure the URL ends in a file extension (.jpg, .png, .webp) or a valid CDN path.
  5. Re-upload and confirm error 104 clears.

Common pitfalls