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critical 123

Duplicate item IDs

What this means

Pinterest detected two or more rows in your feed sharing the same id. Both rows are blocked from publishing - Pinterest will not pick one over the other.

Why this happens

Most often this comes from variant feeds where each color or size accidentally inherits the parent SKU instead of a unique variant SKU. It can also result from joining two data sources without de-duplicating, or from a feed transformation that drops the variant suffix before export. Pinterest treats id as a strict primary key with no tolerance for collisions.

How to fix it

  1. Run a duplicate check on the id column and list every collision.
  2. Append a variant identifier (color/size) to make each row unique - e.g., SKU123-RED-M.
  3. If two products genuinely share the same SKU, merge them in your PIM before exporting.
  4. Document the ID convention so future imports follow the same rule.
  5. Re-ingest and confirm error 123 has dropped to zero.

Common pitfalls