← All disapproval codes
critical Reason Code 22 / 107 / 166 / 277 / 278 / 279 / 280 - Weapons

Weapons, Firearms, or Ammunition Prohibited

What this means

Microsoft does not allow advertising for firearms, ammunition, gun parts, knives marketed as weapons, or weapon accessories. Hunting and sporting equipment can also fall under this when primary use is violence.

Why this happens

Direct firearm SKUs, ammo, magazines, suppressors, scopes/optics specifically for firearms, tactical knives, brass knuckles, throwing stars, or replicas. Code 277 covers knives-as-weapons; 278 ammunition; 279 gun parts; 280 accessories.

How to fix it

  1. Remove firearms, ammo, and weapon-accessory SKUs from the feed
  2. Re-categorize legitimate kitchen and outdoor knives away from "tactical"
  3. Drop airsoft, BB guns, and replicas if rejected
  4. Submit non-weapon hunting gear (tents, blinds) under separate product types

Common pitfalls