Tobacco Products Prohibited

Microsoft Advertising does not allow promotion of cigarettes, cigars, smokeless tobacco, or related products. This includes vapes, e-cigarettes, hookahs, and most accessories used primarily with tobacco.

Direct sale of tobacco SKUs, accessory products (rolling papers, pipes, lighters branded for tobacco), or sites whose primary catalog leans into tobacco even when individual offers are tangential. Code 261 specifically covers e-cigarettes and nicotine-liquid products.

1. Remove all tobacco SKUs and tobacco-adjacent accessories from the feed
2. Suppress accessory products if landing page sells primarily tobacco
3. If selling cessation aids (gum/patches), file an appeal with documentation
4. Segment merchant accounts so non-tobacco brands aren't tarred

• Hookah accessories disapproved even if no tobacco sold
• CBD products often misclassified as tobacco-adjacent