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warning TARGETED_BUT_UNTARGETED_OFFER_

Targeted-but-untargeted offer warning

What this means

Microsoft reports that some or all approved offers are not targeted by any active Shopping campaign, so they're approved but not serving.

Why this happens

Specific issue affecting how Microsoft Merchant Center processes your product data — see the linked official article for the exact mechanism and fix.

How to fix it

  1. Open the linked Microsoft Merchant Center help article for the specific resolution steps.
  2. Identify which products are affected via Microsoft Advertising → Tools → Microsoft Merchant Center → Diagnostics.
  3. Make the necessary corrections in your product data feed.
  4. Re-upload the corrected feed and verify the issue clears in the next processing cycle (typically 4–24 hours).

Common pitfalls