← All disapproval codes
critical STORE_NOT_IN_SUPPORTED_MARKET

Store not in supported market

What this means

Your store is targeting a country Microsoft Shopping doesn't yet support, so all products are disapproved at the store level.

Why this happens

Microsoft Merchant Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls