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critical REQUIRED_SITE_CERTIFICATION_OR

Required site certification or accreditation missing (reason 42)

What this means

Your category requires a certification or accreditation document on file (e.g., LegitScript, NABP, gambling license) and Microsoft has no record of it.

Why this happens

Microsoft Merchant Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls