Repetitive words in ad text (reason 49)

Microsoft Advertising does not allow the repetitive use of the same word in ad text (e.g., 'Best Best Deals on Best Shoes').

Microsoft Merchant Center validates titles against character limits, casing rules, and content policies — promotional language, all-caps, special characters, or keyword-stuffed titles are rejected.

1. Trim title to the channel's character limit (most: 150–200 chars).
2. Use Title Case — capitalize first letters of major words, not entire words. Remove ALL CAPS phrases.
3. Remove promotional language: 'SALE', 'Best Quality', 'Free Shipping', 'Buy Now', etc.
4. Format consistently: Brand + Model + Key Specs + Color/Size + Pack.
5. Re-submit; title updates typically propagate within 1–4 hours.

• Smart quotes from Word/Docs — Unicode chars often fail title validation
• Repeating brand name multiple times — flagged as keyword stuffing